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As some of you may know, I am originally from Taiwan. Cultural and ethnic identity is a very relevant topic right now (not that it never was before) and is something that has always been important to Taiwanese people. But moving to London really opened my eyes up to what true cultural diversity means and looks like. It is a wonderful thing when people share their lives with others from another ethnic background. Racial stereotypes and unconscious biases simply do not matter if you just embrace differences in people - no matter how different they are to you. As a mother of a mixed race child, I can certainly vouch for that. At Fin+Zee, we started out with a message...

To build a brand, there is a lot more involved than just your products. Behind every successful brand is a story and behind that story, a creative thinker. There are a lot of creative people who have shared their skills and knowledge with me to help make my ideas for Fin+Zee come to life. I thought I'd use our journal as a platform to share their stories with you.     Mim Howell  When I discovered Mim Howell, a UK east coast-based photographer, I instantly fell in love with her storytelling photography. In particular, those from her recent HomeBirds project. Her creative approach to the new way of living we are all adapting to really project her passion of exhibiting life...

Meg Stacker King, a photographer and producer, is based in New York with her #1 assistant, Tau, who earned his wings on the road with mama for over 20 flights in his first year travelling with mom on shoots! Tau is 18 months old and one of his favourite things is to dance. In this photo series featuring our timeless staples - le Planet denim jacket, Fin shirt (limited edition) and the pure linen trousers. You can see Tau is very at ease and a natural in front of the camera, so much so that he has recently been signed to New York Models. 

A little while ago we had a great opportunity to work with Amelia Hambrook, a children’s commercial photographer and filmmaker from the UK, now based in the US. You can view more of Amelia’s work and beautiful images of her daughter India and little Hugo on her blog or follow @amelia_hambrook. We love how Amelia styles our pieces on Hugo. She brilliantly styles our Beach Candy dungarees straps on top of our blue striped Fin shirt. The lines and colours just come together in a fun way - and that's what Fin+Zee is all about! #yourstyleyourway We design so that our customers get to play around with our pieces in their own way, and create their own unique style through effortless adjustments. You don't...

We had a great opportunity to have a small conversation with Sarah from @godsavethescene and to see some beautiful corners in her house in Middleburg, Virginia. It has been our privilege to see her enjoying styling her little ones with Fin+Zee’s garments.   Could you tell us a little bit about you and your family?   My husband and I lived in London for six years before getting married. We had the most charming little mews house in Parsons Green. I used to work in art museums. When we decided to start a family, we knew we wanted our children to have a similar upbringing as we did. My husband grew up in the Cotswolds and I was raised in...