Our Story

The Journey
Named after our founder Emily’s son (Fin) and her Boston Terrier (Zee), our brand came to life after Emily’s early motherhood experience. Emily was searching for kidswear that was ultra-comfortable, practical and beautifully made, all whilst being a conscious option. 
Embracing the three design elements she’d been looking for in the pieces in her son’s wardrobe and working closely with pattern cutters and seamstresses to bring her designs to life, the first collection debuted in 2019, and was soon recognised in the industry, shortlisted for a Junior Design Award that same year, along with capturing the attention of editor’s at Milk and Luna magazines at trade shows.
Today, from her home studio in London, Emily is at the heart of every FIN and ZEE creation, bringing her mindful designs to the wardrobes of little ones, much to the delight of parents also seeking conscious kids' clothing.
Learning as the brand grows, Emily’s vision remains to create conscious kidswear that simply encourages children to express themselves whilst helping to protect our planet for little explorers now and beyond. 



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